Why Blue Ocean Families?

One day I watched a lecture on Blue Ocean Strategy for businesses, not because I know anything about business (I don’t), but because the words “blue ocean” sounded lovely and I could not fathom how anything lovely could be connected to a business strategy (I told you I don’t know anything about business). I watched enthralled, not because I was inspired to start a business, but because I couldn’t help thinking how all of it applied so beautifully to family life. It sounds crazy, but I couldn’t let the idea go.

After the better part of a year I decided to start this blog to explore and develop how Blue Ocean Strategy could be adapted to fit family life. It is a place for me to organize my thoughts and receive feedback from other thoughtful families.

In a nutshell:

Blue Ocean Strategy: Don’t beat the competition, make it irrelevant.

The creators of Blue Ocean Strategy illustrate their idea by envisioning traditional markets as a bloody red ocean of cut-throat competition. They propose that businesses should leave this deadly environment and carve out untapped market space (i.e. a customer base nobody else is reaching). They call this unique market space a blue ocean and explain how to create one in any industry.

Blue Ocean Families: Turn the competition into community.

The red ocean is where we try to keep up with the Joneses and fight the mommy wars. A blue ocean family doesn’t follow the status quo, but celebrates and develops its uniqueness while living in community with other families.

How can we leave this frantic modern life and carve out a peaceful blue ocean for our families?

I don’t have the answers, and I see only dimly the path before me. I treasure your company on the journey.

Please leave a comment or use the private feedback form to let me know what you think and share your ideas. I’d love to hear from you!

I wish you gentle breezes and smooth sailing!

2 thoughts on “About”

  1. Janet
    Your blog is very insightful and well written. I admire your love for your family. Thanks for sharing. I forwarded the article about following your path to my son, Bobby.

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