Let’s take a personal look at the second step of the Four Actions Framework for creating a Blue Ocean: reduce. You might wonder why I’m not starting with step one, but it seems easier to start with reducing than full-out elimination. Decluttering is scary, whether it be stuff or activities!
Is there an element of family life that you try to uphold because the people around you deem it to be important but deep down, you don’t really care about, or you wish you did care about but you can’t make yourself? What if someone gave you permission to quit, or dial back, would you jump at the chance? Don’t feel guilty; this could be your golden opportunity to start carving out your Blue Ocean!
Ask yourself, “Is this really necessary, or is it an area where I can cut back in order to carve out space for more important things?”
What would happen if you chose to perform well below “industry standard”? I’m not talking about low performance by default and feeling guilty about it. I’m proposing you intentionally, and without guilt, choose to focus on things that deliver greater value to you.
Such an area for me is hygiene. I wish I cared more about it, but I just can’t be bothered to make my kids wash their hands before meals and even after they use the bathroom. I dislike bathing them, so it only happens once a week, if that, and even then I delegate it to my (thankfully willing) husband. I could go on, but you get the point. It’s nothing to be proud of. Hygiene is a good thing and there’s nothing noble about being dirtier than others. I could feel guilty about it, or I could decide to focus my energy on building the things I do very much care about, and be at peace with being below industry standard in the hygiene department, at least for now.
What about you? What would you reduce if you had permission?